Local music video highlights the rich history of Sezela

A locally produced music video has managed to capture the hearts of music lovers and ordinary South Africans and has bagged close to 50, 000 views, nearly  1000 shares and tons of positive comments since its release a few weeks ago.

Composed, produced and directed by SA Local Content, which promotes talent within our respective communities, ‘Sezela’ is a music video that has reinforced the old saying, ‘local is lekker’.

The response towards the music video has been phenomenal over the last few weeks and the producers are overwhelmed with the support they have received thus far.

In an exclusive interview with one of the directors, Kiren Thathiah, he explained that SA Local Content is all about discovering people with potential and developing them towards realising this potential.

“Sezela is one of the ten songs on our soon-to-be released album, ‘A Place in Time’. Some of the other songs featured on this album include Phoenix Rising, Chatsworth Calling and Canelands. We released ‘Sezela’ first because we wanted to do something special for this specific community. We visited the area, last year and told the community our plans. They were eagerly awaiting the release of the music video. The feedback since the release has been amazing and we are grateful to know that residents, who do not even reside in Sezela, are viewing the video,” he told journalists. SA Local Content was launched in 2016 and other directors include Sodhie Naicker, Rajesh Jayrajh and Sajen Thatiah.

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According to Kiren, the music video served as a way to celebrate the dignity and humanity of the people of Sezela. The musician who lent her voice to the successful song is Tas Johnston, who was equally excited to be part of this wonderful initiative.

“Tas is phenomenal. Her mother, Cynthia, told me that her daughter was a singer and asked whether I would give her a chance to sing one of our songs. I sent Tas a few songs to try out. She had an unusual voice which was very fresh and emotional. She wanted to immerse herself in the song so that she could express the emotions in the song. Her mum and dad took her to Sezela so that she could experience the area and she was blown away by the humility, friendliness and dignity of the people there. It touched her deeply and she managed to express these emotions throughout the music video. We would love to work on more songs with her in the future,” he added.

Despite the inclement weather conditions, the music video was shot in just a day and Kiren said that this project would have not been a success had it not been for the support of the locals and their friends who helped along the way.

“Some of the areas featured in the video include the railway bridge, the station, the mill, a school, the community hall and the club. There are many stories associated with all these places. At the beginning of this project, Rajesh commented that this is an initiative that the community didn’t know that they needed. Every bit of the song perfectly highlights the struggles and challenges even faced by the community during apartheid,” he added. His message to the fans, who were blown away by the music video is, “We are really appreciative of all the wonderful comments and messages of encouragement. It has given us great inspiration to develop new projects as well,” he concluded.

Sezela Music Video

Song: SEZELASinger: TasComposer: Kiren ThathiahArranger: Johan LaasProducers: Kiren Thathiah and Johan LaasExecutive Producers: Sodhie Naicker and Rajesh Jayrajh Creative Consultant: Pooven PillayAppreciation: Mauritz Lotz and SamirPublisher: SA Local Content (2017)(c) SA Local Content 2017

Posted by SA Local Content on Wednesday, 26 April 2017

  AUTHOR
Elaine Naidoo
Digital Editor

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